The landscape and its high-quality products

The landscape is a resource that belongs to everyone, both a natural and cultural heritage, a "living system, continually evolving, the result of the relationship between nature and the work of man".

And the agricultural landscape, particularly, is the result of the vocations of the territory, of its limiting factors and its potential as well as the specific techniques and methods that man uses to produce.

The landscape today is an increasingly vital element in the economic development of the lands, linked to the environmental uniqueness and oenogastronomical specialities: the management of the landscape has, in fact, become the very basis of the quality and typicality of the products themselves, the success of which cannot merely be measured in organoleptic terms, but also in respect of the quality of the landscape in which they are produced and which represents an added value.

The landscape has therefore taken on a pivotal role in territorial policies, in order to protect it together with its wealth and the cultural identities of the various places. And the first way to protect it is to make it known, also and above all to those who live there and belong there, so that they may understand the characteristics and value and therefore strengthen their relationship with the territory and learn to respect it.