Fairs, festivals and farmers' markets

Agricultural and agri-food festivals and fairs constitute an important showcase for promoting the territory, its producers, history, tradition and local culture.
Support for agricultural and agri-food trade fairs, recognized by Regional Law 31/2008 in favor of local administrations, is carried out by accepting the EU principles on freedom of enterprise, light bureaucratic procedures and introducing the principle of promoting the "fair product", from which derives the qualification of international trade fair, national and regional or local.

Starting from 2024, the Piedmont Region Agriculture and Food Directorate has brought together under a single umbrella entitled "Fieramente in Piedmont: small festivals, great products", a selection of local agri-food festivals and fairs in order to put together and facilitate the general public's knowledge of these events and their offer of quality and local products, culture of taste and traditional recipes.

Check the calendar and discover the local fairs and festivals of the "Fieramente in Piemonte" project.

In a short amount of time, "farmers' markets" have become territorial marketing tools in their own right, a chance to rediscover the traditions linked to the area's oenogastronomical culture.

The short distribution chain is the specific type of commerce based on a direct relationship between producers and consumers and makes new forms of trade, meeting and cooperation possible as well as offering the opportunity to buy high quality products at reasonable prices.

In farmers' markets, producers have to market agricultural products (including processed products) that come from Piedmont companies. The place of origin of the products, the name of the company and the sales price must be clearly indicated and shown to the public, the products must be in season and free from GMOs (genetically modified organisms).

Farmers' markets mean that farmers can receive fair pay while guaranteeing local consumption of local products; they incentivise seasonal consumption, reduce the environmental impact of transport and packaging, encourage "informed" consumption informing consumers of the journey of the products purchased and check the quality thereof.

Farmers' markets in the Piedmont Region are organised by councils and other local bodies (consortiums and associations of councils) and then a bid is called for farmers and associations of categories of producers: around thirty projects have been presented by councils and mountain communities as of today.
The market areas also host cultural events, and didactic and demonstrative activities linked to the local typical and traditional products further contributing to the valorisation of the biodiversity and a recovery of our relationship with the territory, contrasting the homologation of cultivation and the subsequent homologation of tastes and customs.