“PiemonteIS – Eccellenza Piemonte” for the promotion of quality agri-food
“PiemonteIS - Eccellenza Piemonte” is the new brand that the Piedmont Region has chosen to promote the identity of a territory that has always had a vocation for agri-food and to introduce consumers to the extraordinary excellence of a supply chain characterized by high-quality production, formidable in its entrepreneurial capacity but not yet fully perceived at an international level.
The word has a double linguistic meaning: in the Piedmontese language, “PiemonteIS” is the adjective that indicates what belongs to Piedmont, and therefore underlines the link with the local culture, the land and the people who live and work there; read in English as “PiemonteIS” it opens up to international communication, leaving the sentence hanging to be completed with the values that define Piedmont. “Eccellenza Piemonte” instead underlines the solidity and authority not only of products, but of a system made up of short supply chains, virtuous producers, environmental sustainability and protection of biodiversity. So, much more than a visual brand: a declaration of identity that plays skillfully between locality and globality, between Piedmontese language and international language, to tell a system that unites tradition, territory and innovation looking to the future.
The “PiemonteIS – Eccellenza Piemonte” brand will accompany the activities of the Piedmont Region in the promotion and enhancement of its complex agri-food system, in which the 14 DOP, 9 IGP, 19 DOCG wines, 41 DOC wines, 345 Traditional agri-food products and over 700 mountain producers stand out, thanks to the work of approximately 45,000 agricultural companies, of which 2,230 are certified organic, 13 Food Districts, 32 Protection Consortia, 15 Regional Wine Shops and 6 Quality Wine and Food Routes.
Purpose
The "PiemonteIS - Eccellenza Piemonte" trademark promotes, enhances, supports Piedmont's agricultural and agri-food products in Italy and abroad. It allows for rapid identification of Piedmontese products of excellence; it promotes awareness of Piedmontese agricultural, agri-food, and food and wine culture and traditions, and their inseparable connection to the region; and it develops synergies between the production, processing, and distribution of Piedmontese products.
Who can apply for authorization to use the trademark?
- Agricultural and/or agri-food business (producer/processor)
- Public entity
- Consortium/Cooperative
- Trade association
- Commercial/tourist establishment
- Restaurant industry operator
- Hospitality industry operator.
What requirements must applicants for authorization meet?
- They must be based in Piedmont
- They must be registered in the Companies Register
- They must be up to date with the payment of the authorization fee, if applicable
- They must undertake to comply with the provisions of the Regulation, to share its goals and objectives, and to refrain from any act or omission that could damage or harm, in any way, the reputation of the Bran.
- The owner or legal representative must not have received criminal convictions for crimes against industry, commerce, violation of competition, crimes against public trust or intellectual property, mafia association, child labor, or tax fraud.
For which services can one be authorized to use the Brand?
The Brand may be used for participation in, organization, implementation, and promotion of an activity/event/demonstration aimed at raising awareness of the qualitative characteristics, production processes, and regions of origin of Piedmont's excellent agri-food products. Specifically, the Services provided Classes 35, 41 and 43 may refer exclusively to agricultural and/or agri-food products with particular qualitative characteristics and/or produced using specific production methods:
- DOP/IGP/STG
- DOCG/DOC/IGT
- IG bevande spiritose e prodotti vitivinicoli aromatizzati
- Prodotti dell’Agricoltura biologica
- Sistemi di qualità nazionali (SQNZ/SQNPI/SQNBA)
- Altri sistemi di qualità nazionali e dell’Unione europea
- Regimi di certificazione di natura etica e sociale riconosciuti
- Prodotti agroalimentari tradizionali (PAT)
- Prodotti con indicazione “Prodotto di montagna”
- Regimi volontari di certificazione della qualità
The brand can also be used in corporate communication activities:
- By affixing it to the sign and/or window of your business, within the premises, and online on your website
- By reproducing it on your letterhead, shopping bags, and advertising/promotional materials
- By reproducing it on materials used in the operation of your business (e.g., posters, displays, catalogs, brochures).
Temporarily, use for these activities is permitted exclusively for Piedmontese products of certified quality such as DOP/IGP/STG, DOCG/DOC/IGT, spirits and aromatized wine products, organic farming products, and national quality sistems (SQNZ/SQNPI/SQNBA) - D.D. n. 289 of March 17, 2026.
How do I request authorization to use the trademark?
Interested parties must submit a specific communication to the relevant Regional Sector by completing the dedicated form. After completing the online request, it will be sent directly to the relevant Regional Sector. The Communication must refer to the event or group/cycle of Events, specifying the date(s) and duration of the event and the products (as defined in Article 6.3 of these Regulations) and Services for which Authorization is requested. A cycle of events is defined as multiple events that can be considered coherently related and have a single communication and/or promotional value. The Communication must be submitted at least 30 (thirty) days before the start of the Event or group/cycle of Events.
The PiemonteIS - Piedmont Excellence trademark
The PiemonteIS - Piedmont Excellence trademark may be downloaded and used in both horizontal and vertical formats, according to the user manual and in compliance with the provisions of the Regulations.